About Tarh Johnson Tarh
How I Discovered My Passion for Digital Marketing
After graduating with a first-class degree in Accountancy and Economics, I quickly realized that my interests stretched far beyond numbers on a spreadsheet. I became fascinated by how businesses grow online and how people discover brands, what makes them engage, and how digital strategy transforms visibility into conversions.
That curiosity sparked a journey of self-learning. I dedicated time to online courses, enrolled in personal training, and began working with startups, building websites, running Facebook ad campaigns, and optimizing content to drive traffic and generate sales. These hands-on experiences not only deepened my skills but also confirmed that digital marketing was the path I wanted to pursue.
Motivated to go further, I relocated to the United Kingdom to pursue a Master of Science in Digital Marketing at Chester Business School, University of Chester. I graduated with Distinction and was recognized as one of the top students in the program. That academic journey sharpened both my strategic and technical capabilities while giving me a global perspective on digital innovation and best practices.
Now, as a digital marketer, web designer, SEO, and paid search specialist with over 5 years of experience, I have a strong track record of helping businesses grow their online presence. I’ve managed SEO campaigns that increased traffic and improved rankings, implemented data-driven strategies that boosted conversions, and designed user-friendly websites that don’t just look great—they perform.
I’m a self-motivated, results-driven professional with a strong sense of responsibility and the ability to adapt in fast-paced, diverse environments. I thrive in both team-oriented and leadership roles, always focused on delivering success through strategic execution.
My expertise spans across AI-driven SEO, on-page and off-page optimization, keyword research, social media and email marketing, and PPC campaign management. I’m proficient in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and more. I also provide SEO training to internal teams, helping businesses develop in-house capabilities.
With deep CMS experience in WordPress and Shopify, and a background in web and UX/UI design, I ensure that every digital asset is optimized not just for performance—but for user experience. I also incorporate AI tools to enhance efficiency and strategy across campaigns.
Whether I’m launching a new campaign or refining an existing online presence, I bring together strategy, creativity, and technical expertise to deliver real, measurable results.
Education
Masters in Digital Marketing (Masters of Science) | University of Chester Business School, University of Chester | May 2023 – May 2024
Grade: Distinction
Modules include Digital Disruption Compulsory, Digital Marketing Acquisition, Conversion and Retention, Digital Marketing Strategy and Planning, Marketing Project, Marketing Research Methods, Social Media Strategy, and Understanding the Digital Customer.
Skills Developed: Competitive Research skills, Content Strategy skills, Social Media Marketing skills, SEO skills, Design skills, Research Analysis, Project Management skills, Problem-solving and Communication skills.
Research Topic—The Impact of Artificial Intelligence (AI) in Search Engine Optimization (SEO).
Awards:
Honored as one of the top students in the master’s program for digital marketing at the University of Chester Business School in 2024.
B.Sc Accountancy and a Minor in Economics (First-class honors) | University of Buea, Cameroon | Apr 2014 – May 2017
Grade: First-class honors.
Modules include management, accounting, finance, auditing, quality assurance, and taxation.
Skills Developed: Accounting, Finance, Management, and Taxation.
Project Topic — The Impact of Working Capital on Small and Medium-Size Enterprises.
GCE Advance Level (A Level) | National Comprehensive High School Limbe, Cameroon | May 2013 – Apr 2014
Subject Name:
Accounting, Economics, Business Management, Business Mathematics, and Data Processing.
GCE Ordinary Level (O Level) | National Comprehensive High School Limbe, Cameroon | Aug 2011 – Jul 2012
Subject Name:
Accounting, Economics Geography, Business Mathematics, Mathematics, Office Practice, Word Processing, Commerce, Economics, English Language, French, Data Processing.
Additional
Hobbies & Interests:
Reading , Networking Events , Traveling , Blogging , Photography , Online Courses , Fitness Activities References .
Software:
Microsoft office, Microsoft Excel, Google Sheets, Microsoft Word , PowerPoint, Outlook, Google Mail, Salesforce, Microsoft Teams, Adobe Photoshop
Hardware:
Desktops, Networking, LAN, WAN, CPU, Routers, Servers, RAM, Printers, IoT
Programming Languages:
HTML, CSS, SQL, PHP
Languages:
English, French
